The Wells, Augusta's Theatre
Beautiful
The Wells, Augusta's Theatre Beautiful was built for the presenting of vaudeville
and photoplays to the community by Mr. Jake Wells. The Theatre opened on Monday,
February 18, 1918. A reporter for The Augusta Chronicle attended
the opening and reported in the paper the following day: "Presenting
B. F. Keith's Supreme Vaudeville Co. Formally of The Grand Opera House,
another Jake Wells operated venue." It was very successful first week. Below
are price listings for opening night.
Prices for Opening Night, Feb. 18, 1918
- Matinee: $0.10 and $0.20
- Evening: $0.15
- Orchestra $0.35
- Balcony: First Section: $.35, Remainder: $0.25,
Gallery (Colors Section) $0.15
Celebrity at the Theatre
Although it is a certainty that a large number of
celebrities of the day must have graced the stage
of the theatre only a few are documented in the Imperial
Theatre's archives. Among the earliest recorded
appearances was the visit of Charlie Chaplin, who
appeared at the theatre on April 18, 1918 selling
Liberty war bonds.
The Wells Becomes The Imperial
On Sunday, October 6, 1918, over 3,000 cases of Spanish
Flu were reported. With the death of 52 servicemen
from a local military camp, the city announced the
closure of all public venues, including the theatre.
The quarantine began October 7, and during this time
Jake Wells encountered great financial difficulties. He
sold The Wells to Lynch Enterprises. On November
27, 1918, shortly after the sell, the quarantine
is lifted. Two weeks later the theatre opened
under the name of Jake Wells with The B.
F. Keith Supreme Vaudeville Co. After the acquisition
of several other local theatres by Lynch Enterprises,
The Wells
Theatre's was changed to The Imperial Theatre. Throughout
the early 1900's the theatre continued to provide
the city of Augusta and the surrounding area with
great entertainment. Included in this bill of fare
was Leo Carrillo who later became the Cisco Kid's
partner, Poncho; and the famous ballet dancer Anna
Povlova. It is in the Broad Street Historical District
and
is
listed on the National Register as important to the
character of the entire district.
The Imperial Today
Today we are seeing a resurgence, particularly
in
the
older
establishments
of the city of Augusta, to rediscover not only
their organization's history, but also the
old buildings
in the downtown
area in which these organizations call home.
The Imperial is no different, and with this in
mind we
would like to consider this part of the page
an ongoing project. Please come back to
learn more about Augusta's only remaining historical
theatre. |